XenSpec: a strong cloud offer, finally presented clearly
Full redesign for a Chicago-based managed IT and cloud provider
- Client
- XenSpec · Chicago, USA
- Services
- Business Website Design, Search Engine Optimization (SEO), Visual Identity & Branding
The client
XenSpec is a Chicago-based IT and infrastructure provider: private cloud, dedicated servers, VPS, managed services and colocation.
The company owns its network and servers and does not resell anyone else’s hosting.
The starting point
The old website let the company down on every front: design, structure, copy, speed, rankings and conversion. Offers were hard to compare and nothing moved visitors to act.
Drag to compare
What we did
- Offers reorganised: private cloud, dedicated servers, VPS, managed services
- Custom design, modern and reassuring
- Rewritten copy, with an FAQ that answers buyers’ real questions
- Trust signals up front: hardware used, testimonials, 24/7 support
- Speed and technical SEO optimisation
What changed
- Offers that are easy to understand and compare
- A faster site that works well on mobile
- A structure built for search, with stronger rankings
- More visitors moving on to a contact request
The website
